AMY VAN DE VEN
Get to know me a little better…
What do skiing and adaptability have in common? Both demand intelligent decision-making, innovative thinking, and strategic acumen, qualities epitomised by "The Line Choice." This transformative approach guides participants from unconscious decision-making to conscious, strategic choices.
Are you ready to make conscious, strategic choices?
A lifelong skier and pioneering figure in hospitality, Amy views "The Line Choice" as a strategic tool for success, emphasising the importance of adaptive and strategic decision-making in unlocking potential and achieving goals. She has leveraged this concept to cultivate high-performing teams, drive innovation, and future-proof businesses.
ABOUT ME
MY STORY
Amy van de Ven is a business owner, speaker and regional leader known for building high-performing businesses and communities through people-first leadership, strategic thinking and genuine connection. A lifelong skier, Amy developed her leadership framework, The Line Choice, from years spent in the mountains, drawing parallels between the decisions we make on the slopes and the choices that shape our lives, careers and businesses.
As the owner of Quest Orange, Amy has helped transform the regional accommodation experience, leading the property to national recognition for guest experience, service excellence and community impact. Under her leadership, Quest Orange has become known not only for its commercial success, but for its strong connection to local business, tourism and hospitality innovation.
Amy is also the Co-Founder and Owner of Monty’s Restaurant & Bar, a contemporary dining destination in Orange focused on elevated regional hospitality, quality local produce and creating memorable guest experiences. Her passion for hospitality extends beyond accommodation, with a strong focus on building venues that bring people together and contribute to the vibrancy of regional communities.
Amy’s approach combines commercial acumen with grounded leadership. From revenue strategy and team culture through to destination partnerships and customer experience, she is passionate about creating businesses that are both high-performing and deeply human.
Beyond her businesses, Amy plays an active role in shaping regional business and tourism. She is President of Business Orange and Deputy Chair of Orange360, where she advocates for regional growth, tourism and stronger business communities across regional Australia.
Today, Amy is a sought-after speaker, MC and consultant, sharing practical insights on leadership, decision-making, hospitality, regional business and personal growth. Her presentations blend storytelling with actionable takeaways, encouraging audiences to lead with intention, back themselves through uncertainty and carve a future by design, not by default.
PAVING THE WAY FOR LEADERSHIP EXCELLENCE AND STRATEGIC DECISION-MAKING.
Amy's journey as a thriving entrepreneur showcases the transformative power of "Line Choice" leadership. Her insights and narrative transcend industry boundaries, demonstrating her dedication to igniting change and fostering innovation across various domains. She empowers individuals and organisations to embrace "The Line Choice," paving the way for leadership excellence and strategic decision-making, especially in a rapidly changing world.
